DC Super Hero Girls

‘DC Super Hero Girls’ Initiative Sets Sights on Female Market

DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel have joined forces to launch a new female-centric superhero universe targeted to girls ages 6-12. The new venture, called “DC Super Hero Girls” will launch in the Fall and will include apparel, action figures and projects across “multiple entertainment content platforms”.

The president of DC Entertainment, Diane Nelson, said in the following statement: “DC Super Hero Girls represents the embodiment of our long-term strategy to harness the power of our diverse female characters. I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls.”

What girl doesn’t want to have a superhero to look forward too? Men and boys are constantly targeted and while the Amazonian princess Wonder Woman heading to the big screen soon, this is just the beginning. We could also name Harley Quinn, Supergirl, Poison Ivy and Bat Girl to name a few on the list.

Check out the press release below and let us know what you think!

“DC Super Hero Girls, an exciting new universe of Super Heroic storytelling that helps build character and confidence, and empowers girls to discover their true potential. Featuring DC Comics’ most powerful and diverse line-up of female characters as relatable teens, DC Super Hero Girls will play out across multiple entertainment content platforms and product categories to create an immersive world.

Developed for girls aged 6-12, DC Super Hero Girls centers on the female Super Heroes and Super-Villains of the DC Comics universe during their formative years—prior to discovering their full super power potential. Featuring a completely new artistic style and aesthetic, DC Comics’ icons such as Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana and many more make their unprecedented teenaged introduction. Each character has her own storyline that explores what teen life is like as a Super Hero, including discovering her unique abilities, nurturing her remarkable powers and mastering the fundamentals of being a hero.

The initial launch of DC Super Hero Girls in Fall 2015 will include an immersive digital experience, original digital content and digital publishing—providing opportunities for girls to interact with characters, learn about the storylines, and engage in customizable play. TV specials, made-for-videos, toys, apparel, books and other product categories will begin to rollout in 2016.”

Brad Globe, President of Warner Bros. Consumer Products also mentioned the excitement on their behalf. “It’s really an honor to be part of this cultural moment and to be delivering a concept so rooted in a relatable and empowered theme that the characters of DC Comics are uniquely able to present.”
DC Super Hero Girls


Source: PR News Wire